Cookie Policy

Mercedes‐Benz Formula E Limited (trading as Mercedes‐Benz EQ Formula E Team) ('MBFE') ‐ Cookies Policy ('Policy')


(1) What are Cookies?

MBFE uses Cookies to record preferences of visitors. This enables MBFE to optimise the design of its website at (“Online Store”). A cookie is a small file, typically of letters and numbers, downloaded onto a device when the user accesses our Online Store (“Cookie”). A Cookie is stored on your hard drive. Cookies are useful, they ease navigation, and allow us to recognise your device. Cookies enable us to identify the most common and popular sections of our Online Store and so enable us to provide information to you that is appropriate, whilst also allowing us to improve the service that we provide to you. MBFE is constantly seeking to provide you with a better service and therefore we use cookies. By continuing onto this Online Store, you automatically consent to the use of cookies in accordance with this Policy.

(2) Personal details

Cookies may store personal data such as email addresses and passwords. This will allow the Online Store to ensure that you don’t have to re‐enter log in details and passwords on numerous occasions.

(3) Non‐acceptance of Cookies

You do not have to consent to Cookies when you are prompted. You are able to remove Cookies, a step by step guide to removal of Cookies can be found on This site can also provide further information on Cookies. Please note, by not accepting Cookies, there may be reduced availability of services on this Online Store. MBFE is committed to ensuring that your information is secure. In order to prevent any unauthorised disclosure, we collect the above information and store it in a secure database.

(4) Sessions Cookies

Session Cookies allow websites to link the actions of a user during a browsing session (“Sessions Cookies”). Sessions Cookies are essential to enable the user to use the features of a website and allow the access of secure areas of the Online Store. Services cannot be provided without the acceptance of Sessions Cookies. Sessions Cookies expire after the browsing session and do not need to be stored long term.

(5) Persistent Cookies

Persistent Cookies allow preferences across our Online Store or other websites to be stored and remembered (“Persistent Cookies”). This will allow advertising to be targeted from information that has been collected. It also allows our Online Store to information such as language preference. Persistent Cookies will remain on your device until they are deleted.

(6) Third Party Cookies

Third party cookies are placed by organisations other than MBFE (“Third Party Cookies”). This may be because there are pages on our site embedded from third party websites. If these pages are from another website we can unfortunately not control these Third Party Cookies. If you would like to change these Third Party Cookies, you should visit their website and check their information on how to manage their Cookies. Please note that MBFE uses all three types of Cookies, Sessions Cookies, Persistent Cookies and Third Party Cookies. Use of the Online Store indicates your acceptance to this Policy.

If you require further information please write to: Mercedes‐Benz Formula E Limited, Operations Centre, Brackley, Northants, NN13 7BD, England or

2019 MERCEDES‐BENZ FORMULA E LIMITED incorporated and registered in England and Wales with company number 10980544 whose registered office is at Operations Centre, Brackley, Northamptonshire, NN13 7BD